Sharing a deep commitment to our founding principles, Sport Central’s dynamic leadership board invests in the vision of the organization. Its members have ties to key initiatives and individuals throughout the province, and each one shares expertise and resources for the benefit of an enterprise they all believe in. As a result, service on the board offers a significant opportunity for professional development and networking.
Simon Stelfox is the Managing Director of Mast Enterprises. Mast Enterprises specializes in providing fractional COO executive oversight by helping companies grow to mid-market size and complexity by operationally implementing appropriate and tailored management systems. The firm focuses on establishing a strategic direction and implementing an executable plan for its clients.
Simon holds a bachelor of science in Mechanical Engineering from the University of Alberta and has completed an MBA in Executive Management from Royal Roads University.
Wyan currently holds the position of Vice President – Production Services for WIKA Instruments Ltd. WIKA is a privately held German based company that services the Global Instrumentation sector for process control in Oil refineries, Power & Energy Plants, Food & Pharmaceutical industries among many more.
Wyan grew up playing hockey, baseball, golf and mountain biking. All of which he still enjoys today. This love of sport has taught him the importance of being part of a team and to appreciate the relationships that are built while learning life skills together. These fundamentals are core to his beliefs as he continues to coach minor sports as he has done in the Edmonton region for almost 25 years.
Wyan now enjoys the role of “Dad” and “Coach” with his young family and their involvement in sport. It is his desire to see the smile that he and his family have playing sports on the faces of many other children through the involvement and efforts of Sport Central.
R. Matthew Rudd, CPA, CA, has been appointed Executive Vice President and Chief Financial Officer and joins the Executive Committee.
Matthew is the Vice President of Finance for Canadian Western Bank, a TSX traded chartered bank that delivers full-service business banking, personal banking, trust services and wealth management offerings specifically tailored for business owners and their families, with operations across Canada. He has also previously served as the Chief Financial Officer for Alcanna Inc., a TSX traded retailer, and as a Senior Manager at KPMG LLP, where he obtained his Chartered Accountant designation in 2009.
Matthew grew up in rural Alberta, where participation in sports was not just a way of life but also the means to learn valuable lessons about teamwork, how effort produces results, and how being busy with sports can keep a rambunctious kid out of trouble. While he now has kids of his own that are fortunate enough to participate in sports, Matthew is passionate about ensuring that all kids are given this same opportunity.
Alisha is a lawyer practicing in the areas of professional regulation and commercial litigation with Field Law. She was born in Edmonton and attended the University of Alberta to obtain BSc, LLB, and MBA degrees. As a born and bred Edmontonian, Alisha was raised on Oilers hockey and Eskimos football. She can’t remember how many times she watched “The Boys on the Bus” growing up, but it’s possible the word “countless” would be accurate. To the frustration of her husband, she has also become a fan of English Premier League soccer in recent years (YNWA).
Alisha grew up playing competitive club soccer and continues to play soccer in a Co-Ed Rec league. She counts herself lucky to have been able to participate in competitive sports while growing up, as the lessons she learned have had a direct and valuable impact in both her personal and professional life. As an adult, Alisha has come to realize that the cost and sacrifice demanded by amateur sports are out of reach for many people and as a result, she has become passionate about causes that facilitate access for all children.”
As a co-founder of Sport Central and original Board Member, Matt has a 28-year history, background and intimate knowledge of Sport Central. With his media and media sales background, Matt has a track record of establishing long-term business and personal relationships with business leaders in our Community that have supported Sport Central in past and present. He has also provided Sport Central guidance and assistance in developing campaigns to “go to market ” with our message in a crowded Not-For-Profit marketplace and difficult economy. Some of his clients include Remax, Wendy’s, United Cycle, Great Canadian Roofing, Kawasaki Motorcycle, Cycle Works and Kelsey Restaurants.
Matt has worked for almost 40 years in media/advertising including radio (K97, CISN FM) the Edmonton Oilers and his own business called Brand West Marketing/ Independent Outdoor Digital. Through his career he has been fortunate to continually learn about marketing, advertising and community investment while developing lasting relationships with many business and Community leaders in Edmonton, Alberta and across Canada
Don retired from service to Edmonton Public Schools after 41 years, including 24 years as a principal at several junior high schools. He holds two university degrees: Bachelor of Science (Mathematics) and Bachelor of Education (Secondary).
Don has been involved in sports throughout his life as a participant, coach and official. He played baseball for the Canadian National Men’s Team and hockey for University of Alberta Golden Bears Team. These stints as an elite level player gave Don insights into the dedication and preparation required to compete successfully and an appreciation of how sport adds to the development of a person’s attitudes, mental prowess, and the value of cooperating as a team member.
Prior to his retirement in 2010, and more so now, Don has devoted time to volunteer work, including accepting appointments to the board of directors with the Edmonton Old Timers Baseball Association, the Edmonton International Baseball Foundation, and the Festival of Trees. He volunteers with the YEG Venetian Carnival, and also continues his involvement with baseball as an international scorer with both Baseball Canada and the World Baseball Softball Confederation.
Kris grew up in a small town in Southern Ontario just outside of Sarnia. His passion growing up was one thing…..sports! Everything from Hockey and baseball, to golf and basketball, to football and track and field. If it was sports, Kris was interested. This passion has stuck with him through his College and University days, where he received his diploma in Sports and Recreation, along with a degree in Sports Management, and into his adult life where he makes his career.
Kris is now the Hockey Division Manager at United Sport and Cycle. He has been with the company for the last nine years and, in that time has got to know Sport Central well. He has seen (and experienced) first-hand the positive impact sports can have on children, and believes strongly in what Sport Central stands for. He thinks it’s important to give back to something that has had such a positive impact on his life, and if he can be a part of helping a child experience the joy of sports like he did, he feels he’s doing just that.
Matt is Vice President, General Counsel for Liquor Stores N.A. Ltd., a TSX traded retailer. Matt previously served as a director of the Downton Business Association (Edmonton) and the Edmonton Road & Track Club (cycling).
Matt grew up ski racing and went on to coach skiing for a number of years. Coaching in particular showed Matt the importance of sport in “people building”; through competition, relationships and teamwork.
Matt’s professional life includes acting as Corporate Secretary for a publicly traded company; and as such, has a large focus on corporate governance and many areas of legal practice. Matt obtained both a Bachelor of Commerce and Law degree at the University of Alberta and is a member of the Institute of Corporate Directors.
Kevin grew up in Edmonton and has been an active volunteer in the community with a number of organizations such as Canadian Cancer Society and David Foster Foundation. Kevin has coached soccer, ball hockey and baseball along with holding board positions on both the Terwillegar Riverbend Soccer Association and SWAT Hockey.
Kevin currently works with the Oilers Entertainment Group as the Director of Guest Experience and Security. Kevin had the privilege of being part of the team that opened Rogers Place and has since contributed to leading venue operations for NHL Hockey, WHL Hockey and over 150 Concerts.
Prior to joining the OEG team, Kevin managed Commonwealth Stadium & Clarke Field and was instrumental in leading stadium operations for the 2014 U20 FIFA Women’s World Cup, the 2015 FIFA Women’s World Cup, CFL Football and professional soccer.
Before Commonwealth Stadium, Kevin enjoyed a 25-year career with the Edmonton Police Service (EPS) where worked in a number of areas before retiring as the Inspector i/c Professional Development Branch. Early in his career with the EPS, Kevin had the opportunity to connect a number of kids with Sport Central and has since that time recognized the important impact Sport Central has on our community.
Brent is a Senior Vice President with the Go Auto Group, based in Edmonton, AB. Go Auto is a privately owned automotive dealer group with 40+ dealerships located in Alberta, BC, MB, NWT and Ontario.
Brent grew up in the Edmonton area and has always been involved in a wide range of sports. He started with minor hockey and baseball as a child, rugby in high school and a season of snowboarding in Fernie after university. He is currently active with rec hockey, golf (never enough!), and skiing and biking with his family. As a father of 3 children, he was an Initiation hockey head coach with St. Albert Minor Hockey for 6 consecutive seasons, assisted with ringette and tee-ball teams and currently keeps busy driving his children to the dance school and ski hill!
Brent strongly believes in the personal development, social, and team-building skills that come from involvement in sport or leisure activities. These friendships and experiences really do last a lifetime. He is honored to be involved with Sport Central and their commitment to improving access to sport for all.
Brent is a graduate of the University of Alberta and a Chartered Professional Accountant. He earned his Chartered Accountant designation with KPMG LLP in 2009, before that he was with Canadian Natural Resources Limited in Calgary for 5 years.
Michael (Mike) McInnis, MBA, enjoyed a successful 25+ year banking career, culminating in a Vice President role here in Edmonton. After a three-year adventure working as Chief Operating Officer for a large, local group of companies, he resigned to return to his financing roots. Working with Canadian Equipment Finance, a boutique equipment financing firm based in Edmonton, Mike enjoys helping his client’s source tailored financing solutions suited to their needs. Mike also has an entrepreneurial spirit and is excited to be involved in his new business venture as CEO of Canadian Auto Collision Centre Inc., offering complete auto body services, including vehicle body repair and painting, from their new location in west Edmonton.
Mike has benefited from the opportunity to participate in sport throughout his life and recognizes the significant value derived from both competitive and recreational involvement. He has lived in many places across Canada and has always enjoyed supporting his community. With a teenage son, Mike continues to see the positive impact of sport as well as the need to provide equipment to kids in need and is excited to be able to support Sport Central.
Sheldon was appointed Executive Director in June 2014 and is pleased to lead Sport Central’s operations as it celebrates 27 Years of service to over 145,000 disadvantaged children. Sheldon brings significant experience in the charitable sector along with a keen interest in sport and its role in the development of children and communities.
Born and raised in Saskatchewan, Sheldon has lived and worked in the Edmonton area since 2007 sharing his talents at the University of Alberta and The Boys & Girls Clubs of Edmonton. Sheldon and his wife Carlene have three boys active in sports and music. He can usually be found at a rink in the winter and at a soccer pitch or baseball diamond in the summer, either playing or helping coach a team.
He believes strongly in the power of sport to positively shape and transform lives. His dream is to have every child introduced to sports helping them find one or more they love. At a time when childhood health and activity is a serious concern, Sheldon feels Sport Central offers a direct and fun solution.
Gene is the Host of Oilers Hockey on Rogers Sportsnet. Gene also covers and reports on NHL games and covers the Edmonton Eskimos along with other major sports events in Edmonton. Previously, Gene was the Sports Director of A Channel Edmonton and has held various anchor and reporting roles across the country. In his spare time, Gene continues to play men’s soccer and coaches soccer for youth teams.